Executive & Business Coaching

Helping experienced professionals turn their expertise into profitable businesses.

We help executives, leaders, and visionaries overcome fear, gain clarity, and launch coaching, consulting, and personal brands built around what they already know.

Faye Merilien, business coach and founder of Merilien & Co.
The stakes

What's it costing you to stay where you are?

Every quarter you delay, the gap between who you are and what you've built widens. The market keeps moving. So do the leaders who started after you.

  • Another year of being the best-kept secret in your field.

    While less qualified voices take the stages, deals, and audiences that should be yours.

  • Income that never matches your expertise.

    Trading hours for dollars, undercharging, and watching opportunities pass to people who package theirs better.

  • A message that lives in your head, not the marketplace.

    The book, program, or platform you've been 'going to launch' for three years stays in drafts.

  • Burnout disguised as ambition.

    Working harder, sleeping less, and quietly wondering if this is really the legacy you wanted to leave.

The menu

Choose the container that matches your next leap.

Six ways to work together — from introductory intensives to private 1:1, small groups, and live workshops. Each has a clear outcome, a clear price, and a clear next step.

Proof of value

Real leaders. Real results.

Trusted by executives, consultants, and coaches ready to turn expertise into income.

Leaders across industries who were done waiting — and ready to build.

100+

Leaders coached

94%

Clients launch within 90 days

10 yrs

Coaching experience

"Before working with Faye, I had years of experience but no real direction on how to turn it into a business. She helped me gain clarity, package my expertise, and finally launch my coaching program with confidence. What I appreciated most was her ability to push me past fear and into execution. If you're sitting on knowledge and vision, Faye knows how to help you bring it to life."

Jessica R.

Leadership Consultant

"Faye helped me stop overthinking and finally move. I had been talking about launching my consulting business for over two years, but within weeks of working with her, I had my offer, messaging, pricing, and launch plan together. Her coaching brings both strategy and momentum. She sees the bigger vision even when you can't."

Michael T.

Healthcare Executive

"Working with Faye completely shifted my mindset from employee thinking to ownership. She helped me realize that the expertise I've built over my career was valuable and could become a real business. Her ability to combine clarity, accountability, branding, and execution is unmatched. I left every session feeling empowered and equipped to move forward."

Danielle S.

Corporate Professional & Coach

The plan

Here's exactly what we do, why it matters, and your next step.

No mystery. No bait-and-switch. A clear three-step path from where you are now to a profitable, sustainable business built on your expertise.

01

Get Clarity

What: We map your expertise, your audience, and your signature offer.

Why: Because clarity is the difference between a hobby and a business that compounds.

02

Build the Framework

What: We install the LEAP™ system — brand, offer, and sales engine that produces repeatable results.

Why: Because random tactics produce random income. Frameworks produce predictability.

03

Launch & Scale

What: You launch with confidence, attract aligned clients, and scale on your terms.

Why: Because the world doesn't need another expert — it needs your expertise, delivered.

Your next step

Book a free 30-minute Discovery Call.

We'll clarify where you are, where you want to be, and exactly which container — 1:1, mastermind, small group, or workshop — will get you there fastest. No pressure. No pitch.

Faye Merilien portrait
Why work with me

Most coaches give you a strategy. I expose the loop that keeps you from using it.

After nearly a decade coaching hundreds of high performers, I've learned that the people who stay stuck aren't lacking strategy, intelligence, or work ethic. They have more of all three than the average leader. What they're trapped in is a quiet self-sabotage loop — a pattern of overthinking, perfectionism, and hidden fear that disguises itself as "being responsible."

Working with me is different because we don't just build the business — we expose the loop. We name the pattern, install the framework, and put structure around your next move so the version of you that launches isn't the same one that's been stalling. Strategy without self-awareness is just another to-do list. Together, we do both.

That's how my clients go from being the best-kept secret in their industry to being the obvious choice.

Read Faye's full story
Free Assessment

The Self-Sabotage Loop Assessment for High Performers.

Ten questions. Five minutes. A personalized report that exposes the exact loop keeping your expertise from becoming income — and the first move to break it.

  • Identify which of the 4 self-sabotage patterns runs your decisions
  • Score your current Clarity, Courage & Conversion levels
  • Get a custom next step based on your result
Take the Assessment

Free · 5 minutes · Instant results